As the strategic advertising partner for Vilas Javdekar Developers, our collaboration has not only been pivotal in supporting their marketing endeavors but also in deepening their understanding of their customers. Recently, we undertook the launch of Yashwin Urbo Centro, a real estate project at Wakad, where the competition is immense and it’s difficult to give the home buyers a definitive reason to make decision making easier.
Traditional real estate brochures often lack authenticity, with developers frequently providing skewed information and selective details. They don’t facilitate wise home buying decisions, in spite of being the most preferred and popular source of information about the project. We translated VJ’s commitment to transparency through a unique brochure design for Yashwin Urbo Centro that offered truly comprehensive information. A regular, taken-for-granted touchpoint was transformed into something truly meaningful.
1. The brochure was crafted in a broadsheet (newspaper) format, ensuring every detail was presented.
2. The language used was both aspirational and factual, avoiding unnecessary embellishments. Each spread of the broadsheet focused on a specific aspect or space within the project.
3. The design was simplistic, offering a comprehensive view of each element.
4. This approach made the brochure easily consumable and comprehensible.
The brochure became the pivotal touchpoint that instilled confidence in all stakeholders. The results were outstanding - the entire project's inventory was sold out within a mere two hours, with eager customers awaiting the launch of subsequent project phases. Our understanding of the importance of touchpoints in real estate and then creating a unique project brochure, resulted in extraordinary success for VJ.
BROADSHEET BROCHURE
WHATSAPPS 
TOUCHPOINTS
In June 2022, Vilas Javdekar Developers decided to embark on a transformative journey in Hinjawadi, an area predominantly occupied by IT and working professionals. The backdrop was the aftermath of the pandemic, which left the once-bustling Hinjawadi eerily silent, as offices adopted hybrid and remote working models, and residents temporarily relocated to their hometowns.
At Setu, our primary challenge was to instill belief in Hinjawadi as a location with its untapped growth potential, especially in the post-pandemic scenario. We set out to create numerous touchpoints and engaging films to foster this conviction among our target audience.
With our strategic partnership with Vilas Javdekar Developers as the cornerstone, the project - YASHONE ETERNITEE - was launched. It was a resounding success, not only in terms of sales but also in reinforcing the unique value of our collaboration. This case study showcases how enthusiasm, strategic planning, and a profound belief in Hinjawadi's potential led to a successful launch, reinvigorating the real estate landscape in the post-pandemic era.
Hoarding WHATSAPPS TOUCHPOINTS
Site Experience
AV Content 
Kolte Patil, Pune’s most trusted real estate developer approached us for launching one of their upcoming projects with 2 & 3 BHK Home offerings at Life Republic near Hinjawadi. Now Hinjawadi is a cluttered real estate market in Pune with multiple homes on offer. With so much ongoing buzz, it is difficult to penetrate this market without standing out. So the most obvious choice was to create a campaign that silences the chaos. But instead, we chose to stand out by adding to the noise and creating a creative pandemic called “THE YELLOW FEVER”.
By launching Atmos, Pune's first-ever 2 & 3 BHK Swag Homes, we not only painted the whole city in a vibrant yellow but also gave the people a trend to binge on by creating a hashtag called “#LiveTheSwag”. Owing to this thought, the messaging was also crafted in a way to evaluate the vibe for the entire campaign with use of many slang words, GenZ lingos and social media references.
With over 60+ Hoarding at various locations in Pune, 169+ WhatsApp creatives, multiple print ads, catchy radio spots and a cool signature tune, we made real estate feel young, celebratory and approachable! Along with that the extensive marketing campaign also included some innovative marketing techniques such as Weekend Flash Mobs at Pune's most populated shopping malls, and a very well-integrated Allotment Day Celebration with an MC, Popcorn, Project Merchandise such as t-shirts, lapel pins and more.
Hoarding WHATSAPP PRINT
RADIO 
MERCHANDISE 
5 Maidan by SKYi, is a prestigious collection of four-bedroom residences nestled in the heart of Baner, along Pancard Club Road. Adjacent to the serene Baner Tekdi hills, this development adds an air of enchantment and subtle grandeur while harmoniously blending with its picturesque surroundings.
The campaign for 5 Maidan by Skyi was a thought-provoking masterpiece, urging the audience to contemplate life's true priorities. Packaged as a clean and minimalistic design, with the number '5' at its core, the campaign is effortless. Our teaser stood out amid the bustling streets of West Pune. This unique approach not only garnered attention but also generated curiosity for the project.
The results were nothing short of exceptional. Within a mere 30 days, SKYi achieved a remarkable feat of selling over 120 apartments, setting a new record and further solidifying their reputation for excellence in the real estate industry. 5 Maidan by SKYi thus, undeniably redefined the Baner skyline, left an indelible mark on the real estate landscape, while striking unforgettable conversations with the buyers.
Hoarding Leaflet Site Experience AV Content 
Staying true to its name, Setu is a reliable bridge between brands and people that is built on a solid foundation of creativity, effectivity and strategy, across the offline and online worlds. For 36 years, Setu has worked with 75+ local, regional and national brands.
Over 36 years, we have worked with
75+ local, regional and national brands, across Food, Mixed Retail, Media, Hospitality, Real Estate, Finance, Fashion, Manufacturing and more, with long-running associations.
