In collaboration with Vision Next Foundation, our team conceptualized and executed an innovative event on World Vision Day, aimed at enhancing the lives of visually impaired students from The Poona School and Home for the Blind.
The pioneering idea was to organize a heritage walk, allowing these students to experience history through touch, sound, and narration. Our involvement extended beyond the concept, as we meticulously planned and organized the event, ensuring a seamless experience for all participants.
To commemorate this special day, braille leaflets were distributed to the students, serving as a tangible reminder of their unique journey. The event's success was measured not in metrics but in smiles and joy. Witnessing the delight on the faces of the visually impaired students underscored the impact of our endeavor. Two compelling films captured the essence of this heartwarming experience, showcasing the transformative power of inclusion and empathy.
Activation
Chitale Bandhu Mithaiwale, Pune’s most loved sweets and savouries brand and it’s hero product ‘Bakarwadi’ although regionally famous, were looking for a national win. With the aim to maximise the popularity potential of this marvellous product, we designed a national campaign leveraging the synonymous sentiment “Bakarwadi doesn’t need an ad!”
We launched the campaign in 2 phases each featuring regionally as well as nationally acclaimed stars such as Priya Bapat, Amey Wagh, Ratna Pathak Shah, Jackie Shroff and Harsha Bhogle. The first phase opened with the debut DVC of acclaimed director Nagraj Manjule. These snackable DVCs were tied together with the iconic voice of Swanand Kirkire and the sole message, “Get It and Eat It”, adapted in Marathi and Hindi as well. And the result was magnificent. With just 6 DVCs, Bakarwadi and it’s proud brand Chitale Bandhu Mithaiwale reached out to 25 Million hearts and gave us the success of launching their first national campaign.
DVCs
The Marathi television space in General Entertainment Channels is highly competitive and a cluttered one. As Sun TV, one of South India’s leading television networks, decided to launch Sun Marathi, they wanted to make an entry that would get them attention and viewership. With our understanding of the Marathi culture and audience, we came up with a launch campaign that positioned Sun Marathi as a channel that is a celebration of relationships. An extensive outdoor and print campaign showcased the lead star cast of the prime time shows inviting Marathi viewers to join in the celebration. In fact, we also integrated a rewards-driven contest for the viewers, to incentivize their loyalty.
Outdoor
Press 
Emailers
Staying true to its name, Setu is a reliable bridge between brands and people that is built on a solid foundation of creativity, effectivity and strategy, across the offline and online worlds. For 36 years, Setu has worked with 75+ local, regional and national brands.
Over 36 years, we have worked with
75+ local, regional and national brands, across Food, Mixed Retail, Media, Hospitality, Real Estate, Finance, Fashion, Manufacturing and more, with long-running associations.
