Angriya, India’s first-ever domestic cruise liner, was gearing up for its second sailing season on the Mumbai-Goa route. As they approached us for revamping the website, we did for them in the first season in 2018, the idea was to highlight not just the cruise journey, but the cruise as a destination. Through a vibrant interface, which was also made mobile responsive, we designed a website that highlighted the many on-board features and destinations that celebrated the ambience and the inward experience of the cruise. The advanced search filter, booking functionality, cruise infrastructure and multiple deals made for an informative, user-friendly and delightful browsing experience.
The lead up to Diwali of 2020 was a bit different because of the impact of the pandemic on the economy and the overall mood among the people. Suhana, India’s most loved food brand, wanted to reach out with its Diwali-specific products- Chiwda Masala and Chakli Bhajni. With a sombre environment to overcome, we decided to infuse humor to give people a much-needed relief. A series of 4 TVCs with noted Marathi actor Prashant Damle, gave people reasons to celebrate Diwali with Suhana. The TV campaign was complemented by other in-shop and print collaterals.
TVC
Magazine Ads 
Site Branding
A reputed menswear brand, Cottonking came up with an innovative product- a 4-way stretch trouser. The prefect fit for office wear for working men, we crafted a campaign for the product that simply said, stretch your limits. The flexibility of the trouser was displayed through a Parkour routine, where a stylish TV commercial showcased its high usability and fashion quotient. The campaign had a 360-degree presence with influencer marketing, online marketing, outdoor presence and in-store branding, supporting the TVC.
TVC Site Branding 
Online Ads
After a highly successful first year, Angriya, India's first domestic cruise liner, wanted to a have a relook at their website. Having designed their website the first time, the new or updated version of the website aimed
Staying true to its name, Setu is a reliable bridge between brands and people that is built on a solid foundation of creativity, effectivity and strategy, across the offline and online worlds. For 36 years, Setu has worked with 75+ local, regional and national brands.
Over 36 years, we have worked with
75+ local, regional and national brands, across Food, Mixed Retail, Media, Hospitality, Real Estate, Finance, Fashion, Manufacturing and more, with long-running associations.
