A story that celebrates
a connection across
generations.

A snack so
iconic, it doesn’t
need an ad:
Chitale Bakarwadi!

A thought-provoking
masterpiece for
5 by Skyi and
their smiles

Check out the
crazy yellow fever
#LiveTheSwag

Strategy +
Design

A brand needs a thought process that defines its long-term approach in its segment. This is applicable both at the start of the brand’s journey or after a milestone in this journey. Through strategy and design, we build this roadmap for a brand, by utilising positioning, articulation and different design touchpoints.

Strategy +
Communication

Reaching out to the right consumer in the right manner, whether its B2B or B2C, is at the heart of a brand’s growth. A tactical activity, marketing communication focuses on evoking the right action and response from the consumers. We craft messaging that penetrates across media to achieve the desired impact for the brand.

Strategy +
Content

While content has emerged as the buzzword in recent times, it has always been a crucial aspect of brand building. Good content is the key to unlocking the heart space and mind space of the consumer. At Setu, we conceptualise and execute content for brands that makes them the talk of the town, both online and offline.

Strategy +
Digital

The world has gone digital and it is only apt for brands to have the right digital presence to make sure that they are a part of the consumer’s online universe. We empower brands to create the appropriate brand and product awareness by leveraging the relevant digital platforms, while also helping them boost sales.

Show projects form Industry and Type of Services

Strategy + Communication

A thought-provoking Campaign for 5 Maidan by Skyi

Strategy + Communication

Clutter-breaking yellow fever hits Hinjawadi

Strategy + Communication

Enthusiasm with no full stops!

Strategy + Communication

Re-imagining Real Estate Sales Collaterals - Yashwin Urbo Centro by VJ

Strategy + Communication

Empowering the visually-impaired through a Heritage Walk on World Sight Day!

Strategy + Digital

A snack so iconic, it doesn’t need an ad:
Chitale Bakarwadi!

All Projects

Strategy + Communication
Highlighting the farms, the farmers and their smiles
Strategy + Communication
Launching a new-age asset with a new-age approach
Strategy + Communication
Raising fashion & ambitions with a new-age office wear
Strategy + Communication
Celebrating the most homely ingredient in Diwali
Strategy + Digital
Reimagining a cruise as a trendy destination
Strategy + Digital
Making American sofas the talk of the town
Strategy + Communication
Showcasing the glory of Pune’s most luxurious landmark
Strategy + Design
Redefining the aspiration of a construction machinery brand
Strategy + Digital
Enhancing the participation for entrance exam of India’s premier institute
Strategy + Content
Nurturing a real estate brand’s connection with its people
Strategy + Design
Reinforcing the cultural authenticity of a spices brand through packaging
Strategy + Design
Giving the beloved Bappa a dignified goodbye
Strategy + Communication
Celebrating the market leadership of a spices brand with homely warmth
Strategy + Communication
Shaping the evolved philosophy of Pune’s most loved real estate brand

To take your brand closer to the people, all you need to do is connect with us. And to connect with us, you just need to click below.

Your brand needs the right bridge to connect with people in the right manner. The bridge you need is the one we can build for you.

A rooted yet
evolving bridge

Staying true to its name, Setu is a reliable bridge between brands and people that is built on a solid foundation of creativity, effectivity and strategy, across the offline and online worlds.

With a legacy of more than 3 decades, Setu has always focused on understanding consumer insights, decoding business landscapes and translating brand stories into an effective narrative.

With strategies and creatives that always aim to keep things simple, a team of 55+ passionate professionals at Setu has worked with more than 75 local, regional and national brands, delivering work that is both result-driven and memorable.

36 Years

Content is our forte. It cuts across platforms & languages to create connections.

A strategy-led, design-driven approach makes our communication, work.

We are passionate about creating experiences that bring brands & people closer.

Having witnessed and led the evolution of creativity, design and communication across generations since 1985, we at Setu, understand the need for creating and nurturing platforms that foster human connections between brands and people. This has driven us to conceptualise and nurture initiatives that celebrate meaningful relationships. Whether it is through technology or human interaction, we have developed tools and platforms, which build memorable bridges.

From VR and AR to branded content and a new avatar of human signature, we at Setu have some fascinating avenues, for brands and people to explore.

Rutuparna Deshpande
Director
Rugwed Deshpande
Director
Nilesh Sule
Director
Shilpa Deshpande
Head - Finance
Sandhya Bhat
Head - HR
Nasir Shaikh
Creative Director
Abhijit Nikalje
Head - New Business
Swapnil Jedhe
Art Director
Suraj Savardekar
Art Director
Amey Pendse
Manager - Copy

To take your brand closer to the people, all you need to do is connect with us. And to connect with us, you just need to click below.

Your brand needs the right bridge to connect with people in the right manner. The bridge you need is the one we can build for you.

About Us

Staying true to its name, Setu is a reliable bridge between brands and people that is built on a solid foundation of creativity, effectivity and strategy, across the offline and online worlds. For 36 years, Setu has worked with 75+ local, regional and national brands.

Strategy + Communication

A thought-provoking Campaign for 5 Maidan by Skyi

Strategy + Communication

Clutter-breaking yellow fever hits Hinjawadi

Strategy + Communication

Enthusiasm with no full stops!

Strategy + Communication

Re-imagining Real Estate Sales Collaterals - Yashwin Urbo Centro by VJ

Strategy + Communication

Empowering the visually-impaired through a Heritage Walk on World Sight Day!

Strategy + Digital

A snack so iconic, it doesn’t need an ad:
Chitale Bakarwadi!

our Services

Strategy + Design

Building a roadmap for brands, by utilising positioning, articulation and other different design touchpoints.

  • Brand Identity Design
  • Packaging Design
  • Experience Design
  • Brand Policy Design

Strategy + Communication

Crafting the right messaging that penetrates to the right audience across media, to achieve the desired impact for the brand.

  • Integrated Advertising
  • Brand Positioning + Launch
  • Media Strategy
  • Event Strategy & Design

Strategy + Content

Conceptualising and executing content for brands that makes them the talk of the town, both online and offline.

  • Content Strategy
  • Concept Design
  • Audio-Video Production
  • Content Partnerships
  • Branded Content

Strategy + Digital

Empowering brands to create appropriate brand & product awareness by leveraging relevant digital platforms, while helping them boost sales.

  • Social Marketing
  • Performance Marketing
  • Web Development
  • SEO / SEM

Clients

Over 36 years, we have worked with
75+ local, regional and national brands, across Food, Mixed Retail, Media, Hospitality, Real Estate, Finance, Fashion, Manufacturing and more, with long-running associations.

Blog

10 Things to make your brand digitally ready for the new world

People, Brands and COVID-19: Now & Later

Lockdown Diaries #3: The Art of Quarantime