In 2018, FTII - India’s first and most premier film education institute - conducted its entrance exam online, in line with government’s efforts towards digitization. But it witnessed low participation. In 2019, as FTII got ready for the second edition of online Joint Entrance Test (JET), they wanted three categorical improvements: more students registering for JET, enrolment of more female students and more applicants from J&K and north-eastern states.
Social Media
Digital Marketing We designed a targeted digital marketing outreach campaign, which identified digital touchpoints to reach out to this expected student profile. The communication was built around the famous alumni of FTII, which helped give the aspirants a sense of pride and aspiration. The result was 17% higher female student enrolments and a multi-fold spike in overall student registration.
As the flagship brand of Raipur-based Rajat Equipments, MKG had a decade-long journey of manufacturing and providing light and heavy construction machinery to real estate developers in tier-I cities of India. As the brand wanted to attract more distributors, they sought a new brand identity. We designed a reassuring and vibrant identity that showed the ambitions of the brand. It was complemented by a new brand positioning – Naye India Ka Nirman – which gave the brand a pan-India appeal. The new identity was embossed on the machinery. It was communicated through a new website, films and social media content.
Logo Design
Stationery 
Site Branding
Brochure 
Amanora Gateway Towers, a part of the 400-acre Amanora township, is Pune’s most luxurious address by some distance. Marveled by Swarovski, Pune’s tallest residential tower and 22 global brands add substance to this address. As the brand wanted to showcase their luxury, we came up with an outdoor-only campaign that showed the larger than life living at Amanora Gateway Towers. Shot at the ready amenities of the project, the campaign gave a visual showcase of the project’s glory.
Photoshoot
Hoarding Site Branding
As Pune’s biggest and most preferred furniture destination, Creaticity offered a lot of variety. With a growing trend of online furniture shopping, they wanted to bring people to their campus to enjoy the real experience of shopping for furniture. We conceptualised American Sofa Fest, an online campaign that celebrated Creaticity’s rich variety in curated American furniture, while offering amazing delights.
Landing Page 
Emailer 
Mall Visits 
The campaign focused on appealing to the new urban buyer with facets of American furniture that no one else would offer. The online touchpoints, namely online marketing ads, landing page and social media marketing, created significant buzz and engagement, with many buyers pre-booking their offer.
Staying true to its name, Setu is a reliable bridge between brands and people that is built on a solid foundation of creativity, effectivity and strategy, across the offline and online worlds. For 36 years, Setu has worked with 75+ local, regional and national brands.
Over 36 years, we have worked with
75+ local, regional and national brands, across Food, Mixed Retail, Media, Hospitality, Real Estate, Finance, Fashion, Manufacturing and more, with long-running associations.
