As the flagship brand of Raipur-based Rajat Equipments, MKG had a decade-long journey of manufacturing and providing light and heavy construction machinery to real estate developers in tier-I cities of India. As the brand wanted to attract more distributors, they sought a new brand identity. We designed a reassuring and vibrant identity that showed the ambitions of the brand. It was complemented by a new brand positioning – Naye India Ka Nirman – which gave the brand a pan-India appeal. The new identity was embossed on the machinery. It was communicated through a new website, films and social media content.
Logo Design
Stationery 
Site Branding
Brochure 
Amanora Gateway Towers, a part of the 400-acre Amanora township, is Pune’s most luxurious address by some distance. Marveled by Swarovski, Pune’s tallest residential tower and 22 global brands add substance to this address. As the brand wanted to showcase their luxury, we came up with an outdoor-only campaign that showed the larger than life living at Amanora Gateway Towers. Shot at the ready amenities of the project, the campaign gave a visual showcase of the project’s glory.
Photoshoot
Hoarding Site Branding
Angriya, India’s first-ever domestic cruise liner, was gearing up for its second sailing season on the Mumbai-Goa route. As they approached us for revamping the website, we did for them in the first season in 2018, the idea was to highlight not just the cruise journey, but the cruise as a destination. Through a vibrant interface, which was also made mobile responsive, we designed a website that highlighted the many on-board features and destinations that celebrated the ambience and the inward experience of the cruise. The advanced search filter, booking functionality, cruise infrastructure and multiple deals made for an informative, user-friendly and delightful browsing experience.
As Pune’s biggest and most preferred furniture destination, Creaticity offered a lot of variety. With a growing trend of online furniture shopping, they wanted to bring people to their campus to enjoy the real experience of shopping for furniture. We conceptualised American Sofa Fest, an online campaign that celebrated Creaticity’s rich variety in curated American furniture, while offering amazing delights.
Landing Page 
Emailer 
Mall Visits 
The campaign focused on appealing to the new urban buyer with facets of American furniture that no one else would offer. The online touchpoints, namely online marketing ads, landing page and social media marketing, created significant buzz and engagement, with many buyers pre-booking their offer.
The lead up to Diwali of 2020 was a bit different because of the impact of the pandemic on the economy and the overall mood among the people. Suhana, India’s most loved food brand, wanted to reach out with its Diwali-specific products- Chiwda Masala and Chakli Bhajni. With a sombre environment to overcome, we decided to infuse humor to give people a much-needed relief. A series of 4 TVCs with noted Marathi actor Prashant Damle, gave people reasons to celebrate Diwali with Suhana. The TV campaign was complemented by other in-shop and print collaterals.
TVC
Magazine Ads Site Branding
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Staying true to its name, Setu is a reliable bridge between brands and people that is built on a solid foundation of creativity, effectivity and strategy, across the offline and online worlds. For 40 years, Setu has worked with 75+ local, regional and national brands.
Over 40 years, we have worked with
75+ local, regional and national brands, across Food, Mixed Retail, Media, Hospitality, Real Estate, Finance, Fashion, Manufacturing and more, with long-running associations.
