The 10-day Ganesh Utsav is Pune’s most loved festival. And while, the idols are a part of a magnificent immersion procession, the actual venue of immersion does not have a great ambience. In 2016, we approached Pune Municipal Corporation with a design solution to address this issue. We designed a booth, which could be installed at the immersion ghats in Pune, and the idols could be placed on them for the pre-immersion pooja. The Ganesh Immersion Booth went on to win the prestigious Gold at Goafest 2017, under the Activation category.

Ravetkar Group is one of Pune’s most loved brands in real estate, primarily in the redevelopment segment. While the brand has a strong legacy and presence, it sought a non-transactional, warm connection with its primary home buyers- people in their 50s and 60s. We decided to celebrate slice of life stories around nostalgia, which would resonate with this home buyer and take them down the memory lane. Reunion powered by Ravetkar Group has narrated 6 beautiful short stories across 2 seasons, which celebrate warmth, simplicity and togetherness. With renowned faces from the Marathi industry adding their acting prowess to it, the films have been loved across age groups.

Sawai, a spices brand from Maharashtra, takes pride in the authenticity of its product and the deep regional connect in its every offering. Since the brand’s biggest touch point with its customers is not its communication, but on-the-shelf packaging, we decided to incorporate the brand’s values and differentiators in the packaging. To represent the superior regional connect and authenticity of the spices, we picked up elements from the traditional Maharashtrian kitchen like black stone for grinding and regional manuscripts. As the final piece of the puzzle, the product name and the image of the recipe enhanced this regional warmth.