A reputed menswear brand, Cottonking came up with an innovative product- a 4-way stretch trouser. The prefect fit for office wear for working men, we crafted a campaign for the product that simply said, stretch your limits. The flexibility of the trouser was displayed through a Parkour routine, where a stylish TV commercial showcased its high usability and fashion quotient. The campaign had a 360-degree presence with influencer marketing, online marketing, outdoor presence and in-store branding, supporting the TVC.