Strategy + Communication

Suhana Diwali campaign

The lead up to Diwali of 2020 was a bit different because of the impact of the pandemic on the economy and the overall mood among the people. Suhana, India’s most loved food brand, wanted to reach out with its Diwali-specific products- Chiwda Masala and Chakli Bhajni. With a sombre environment to overcome, we decided to infuse humor to give people a much-needed relief. A series of 4 TVCs with noted Marathi actor Prashant Damle, gave people reasons to celebrate Diwali with Suhana. The TV campaign was complemented by other in-shop and print collaterals.

  • TVC
  • Magazine Ads
  • Site Branding
Strategy + Communication
Amanora Gateway Towers
Strategy + Design