Avana Pond liner Campaign

As an agrarian country, the importance of farmers in India’s economy and day-to-day life is tremendous. Avana, one of Maharashtra’s leading names in farming technologies, has a legacy of developing products that empowers farmers in different aspects of agriculture. As the brand wanted to showcase and promote its flagship product – the pond liner, we came up with a campaign that highlighted the brand’s belief and the product’s benefits. ‘Shetkari Sukhi Bhava’- a blessing for the farmer to be happy was the central thought, which was executed through a jingle-based TVC. Featuring actor Sayaji Shinde, it showcased how Avana was the choice of progressive farmer. The TVC was extended online through digital extensions.

  • TVC
  • POP Collaterals
Strategy + Communication
Launching a new-age asset with a new-age approach
Strategy + Communication
Bringing home a new member in Marathi households