Ambari, a brand from the house of Pravin Masalewale, is a market leader in the spices segment across Maharashtra. With Ambari enjoying a significant market share, the brand wanted to communicate this aspect to the people. We decided to transform this claim into a celebration of spices, while crediting the households and housewives for choosing Ambari. ‘Gharoghari Ambari’ (Ambari in every home), gave a nuanced regional connect to this claim of being a market leader. A peppy jingle then added a layer of celebration to the entire communication. A multi-starrer TVC made Gharogahri Ambari a slogan in every Maharashtrian household.