Vilas Javdekar - Website

Building a digital presence for one of the most reputed and renowned developers in Pune.

A website identity laying emphasis on trust, design, and the multitude of offerings.

Vilas Javdekar Developers is among the most reputed and trusted names among the real estate developers of Pune. When Setu was tasked with building a digital identity of the brand through the use of a website, it decided to tread the path less taken. Instead of going for the traditional website layouts, the team decided to go with a slightly offbeat approach. We designed the homepage of the website to look like a magazine cover. This was done to showcase the multitude of offerings that the brand has. The entire homepage artfully displays the various facets and aspects of the brand while keeping the brand promise and value of design-thinking intact.

The website follows a monochrome color palette that is interspersed with the logos of various VJ Projects. It also allows the website visitors to quickly navigate through the various sections of the website at one go. Through the consistent use of videos and many other varieties of content, the website manages to keep a user engaged while offering him more than one reason to keep the brand on top-of-the-mind recall.

By giving website users all the important information at one go, we were able to gain a consistent traction on the website, without compromising on the design aesthetics.

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