Vastushodh Identity

Simplicity that celebrated the common ingredient of kitchens across Maharashtra

The legacy and presence of a regional spices brand that was crafted and conveyed effectively, using a simple cultural connect.

Vastushodh as a name, is unlike the names of real estate developers. The name in itself as a sense of an ongoing search and not a definite end. The logo unit was hence designed with a symbol that acted as a ‘full stop’ at the end of the name. This ‘full stop’ had the symbol of a home in it, which underlined the end of the search for a home with Vastushodh. The positioning line ‘Begin living‘ marks the beginning of a new phase of life with a Vastushodh home.

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