Vastushodh Calendar

Simplicity that celebrated the common ingredient of kitchens across Maharashtra

The legacy and presence of a regional spices brand that was crafted and conveyed effectively, using a simple cultural connect.

Vastushodh, India’s most acknowledge affordable housing brand, wanted a calendar for its associates and customers. Since the brand stood for the common man and his/her aspirations from life, we conceptualised a calendar that was based on the streets of India. Swapnil Jedhe, a leading Street Photgrapher from the That’s Life Collective and a part of Setu’s creative team, clicked photographs on Pune’s streets that captured a slice of common man’s life and connected with the brand’s positioning of ‘Begin Living.‘ 12 selected Street Photographs were featured on the calendar.

Corporate Address