Simplicity that celebrated the common ingredient of kitchens across Maharashtra

The legacy and presence of a regional spices brand that was crafted and conveyed effectively, using a simple cultural connect.

Achalare Realtors, a reputed name in Pune’s real estate segment decided to venture into the ultra-premium furniture segment. We were tasked with its name, identity and communication. After extensive market research, we came up with a name that would be simple yet clutter-breaking. The name ‘Indoor’ stood out. The identity had a touch of warmth, reflected through its curves, which resonated with the furniture designs. The communication was also bold and premium, in sync with the brand proposition.

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