Charminar Spices

Simplicity that celebrated the common ingredient of kitchens across Maharashtra

The legacy and presence of a regional spices brand that was crafted and conveyed effectively, using a simple cultural connect.

Charminar Spices is a local player in the spices market, in and around the Sangli region. In spite of the presence of a few national brands, Charminar had a good customer base in the rural areas. They wanted to attach an aspirational value to their product. The packaging solution offered by us added a cultural design pattern of a ‘rangoli‘ like element to the pack. The colours were made more refreshing. At the same time, different product categories were standardised in terms of design elements.

Packaging design was also done for the Rs. 5 pickle sachets, to give them an exclusive look in the segment.

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