When Gokhale Constructions bucked the most famous Real Estate trend
Recently, Gokhale Constructions came up with a novel concept for the redevelopment segment. They decided to have sample residences at their projects, which was a first-ever in Pune’s redevelopment segment. With well-designed interiors, the brand wanted to showcase this “first-ever” with a difference. We at Setu, came up with a simple with quirky take on it.
Over the years, the home buyers have come to know about one common trend- the images and visuals used in the project communication come with a disclaimer that says “Artist’s impression”.
The communication simply presented the visuals of a well-designed sample residence and told Punekars that “this is not an artist’s impression”. Home buyers who had become used to the phrase, found this communication interesting, while presenting the brand’s USP in a catchy manner.
The campaign was appreciated and the site visits went up manifold at all the Gokhale projects. The desired impression had been created on the minds of home-buying Punekars.