Setu wins Gold at Goafest 2017!
The Gold award was part of 57 Gold metals given out of 421 total metals at the 3-day festival. A total of 4582 entries from 254 participating organisations fought for the metals.
Recently, Setu witnessed a proud moment at Goafest 2017 – the most reputed national level advertising awards of India. Organised by The Ad Club and AAAI, Goafest or Abby as it is popularly known, was marked by the most number of entries and participating organisations at 4,582 and 254, respectively.
The Gold came for our entry in the Public Relations category (Event & Experiential PR) for the concept & execution of Ganesh Immersion Booths during Ganesh festival 2016.
Setu Advertising’s Ganesh Immersion Booths for PMC Care, beat competition from reputed national and international brands like Airtel, Intel, Dainik Bhaskar, Lux, Saffola, Asian Paints, and others, to win the coveted Gold.
A simple idea and genuine effort to give a clean and dignified welcome to our beloved lord Ganesha inspired us to design special immersion installations which were called Ganesh Visarjan Booths. These booths were crafted to provide a platform to place the idols during the aarti along with a shelter.
We pitched this idea to the Pune Municipal Corporation (PMC) with an appeal to take this initiative up and oversee its execution. 40 Visarjan Booths were set up at each of the 5 prominent immersion locations across the city. Devotees gladly utilised these facilities to the fullest.
The booths won the hearts of the devotees and put a smile on their face, getting us our first gold at the Goafest 2017.