Setu delights the Right Target Audience of a Luxurious Real Estate Project through a Different Medium!
Pride Purple Group chose 15 extraordinary achievers from their Park Titanium Project and celebrated their success as a brand activity.
Park Titanium is a Super Luxurious project by the renowned Pride Purple Group which offers luxury abodes in the ultra-premium segment. The group decided to celebrate this establishment with a grand gesture that will create a unique identity for this flagship project. Setu proposed to establish this project as a ‘Home for Achievers’ by celebrating and acknowledging the accomplishments of the residents. What other way to announce a success story better than a Magazine with an Awards Function?
“Club Titanium” the Achievers Magazine.
We advised publishing an exclusive Club Titanium Magazine that was to be an in-house publication of Pride Purple Group. The idea was unique and thus, began the formation of Club Titanium – an exclusive community that consists of individuals who belong to a notch above ordinary. Using the project name created an instant connect with the property. 15 such stories of young achievers between the age group of the late thirties & early forties were curated from the residents of Park Titanium. We appointed a content agency to curate all the information along with the journey of these young achievers. We packaged interesting stories that highlighted the key elements that made every achiever unique. Our team of designers accessorized this content with a plush magazine cover that emitted luxury and sophistication at every glance. The inner pages were a perfect amalgam of pictures and stories that were not only informing but inspiring for anyone on the journey towards success.
“Club Titanium” Achievers Awards
This plush magazine and its success stories deserved a grand celebration. Thus, we suggested a launch of the magazine along with a felicitation ceremony for the entrepreneurs. This event was hosted on 2nd April 2017 at the prestigious Conrad Hotel in Pune. Our achievers were felicitated in the presence of their family and friends who also witnessed the grand launch of the magazine.
Reaching out to the outer world
Mainline : This magazine was circulated with the iconic fashion magazine Femina which reached to over 30,000 households in Pune city. The concept was translated into hoardings that that launched Titanium+ as homes for achievers. Advertorial in one of the leading publications of Pune was published.
Digital : Post event amplification on social media was made possible with video bytes of the achievers from the award event. A blog post containing all the videos and PDF collateral of the magazine were promoted on social media platforms.