Sakal Beauty of Maharashtra
Sakal has been a part of Maharashtra’s culture and empowerment for more than 80 years. Understanding the modern times and to ensure a connection with the new generation, Sakal, for the first time ever, announced Sakal Beauty of Maharashtra – a beauty and talent contest across 8 cities of Maharashtra. The challenge was to blend Sakal’s rooted identity with a contemporary event. The communication focused on this “first time ever“ essence of the event and promoted it as not just a beauty competition, but a talent hunt. A pan-Maharashtra campaign, the communication earned a great response with more than 800 entries and some high-quality stiff competition.
The tone of the communication helped establish the grandeur of the first-ever Sakal Beauty of Maharashtra, which reflected in the participation across all 8 cities. This grandeur was then carried forward into the finale where the audience witnessed the beauty, fashion, poise, and talent of the participants on a grand stage. The communication created a great ambiance for the event.
To add a sense of feminine beauty to the communication, we used digital paintings in a color tone that beautifully captured the essence of the competition and grabbed attention across Maharashtra.