Addressing concerns, instilling needs – The Launch of Haware Meadows
When is the right time to buy a home? It is the most important question that will decide the fate of the next generation. Isn’t it? We asked the same through our campaign for Haware Builders, a trusted name in affordable housing. That’s how we decided to make them think about the buying decision of a home with the project Haware Meadows, offering the best in Neral. We highlighted this opportunity to buy a home as the ‘Right Time’ to invest in one through our campaign. A trusted builder with an affordable project just 2-minutes from the Neral station was the ideal proposition!
The outdoor communication was used to state the fact that this was the perfect time to make a smart home-booking decision in Neral with Haware.
An informative article was crafted to give details about Neral and Haware Meadows. Neral’s development potential too was captured in this advertorial which created awareness about the area and the new project.
The project brochure gave a glimpse of the homes and conveniences that were on offer, also stating the brand’s expertise in the affordable housing sector.
For maximum reach and visibility, we executed station branding extensively in Mumbai. This kept the buzz about the brand going and also ensured brand connect with the masses for a respective offer.