Going beyond advertising to make home-owning easy – Avior Wow Fest

Brand:
A brand with a rich legacy of 33 successful projects to its credit, Avior has become one of the reigning players in​ ​the infrastructure industry. The brand has built everything from large townships to cosy homes and commercial​ ​spaces, and today​ ​offers a complete home-buying experience to its customers. Creating premium​ ​lifestyles that are​ ​also easy on the pocket has always been Avior’s strength as a brand.

Challenge:
Home-buying is one of the biggest milestones one achieves in life. While it gives immense joy to book a home at a​ ​great location, the overall process of owning a home is quite overwhelming, grueling, and complex. Avior as a​ ​brand needed more visibility in Pune’s competitive real estate scenario. The challenge was to bring all 5 projects​ ​and showcase them together to the people. Hence, Avior decided to go beyond merely selling the promise of a​ ​good home by actually creating offers that make the process hassle-free and simple for the home-buyer. In a​ ​highly​ ​competitive era of home offers, Avior offered its customers easy-home benefits​ ​with the Avior Wow Home​ ​Fest.

Strategy:
​In order to bind all the 5 amazing projects together, we came up with the idea of a home fest from 18th to 27th Jan 2019 for the brand that would actually bring out the ‘Wow’ aspect of home-buying. The Avior Wow Home Fest featured homes at five amazing locations, five best projects, and five delightful offers that would smoothen out the process of buying a home. With offers like easy loan assistance, low GST, easy payment plans, planned visit to the site and much more, the fest was focused on bringing a smile on the faces of customers as they booked their homes.​

 

 

Execution:
We executed an extensive outdoor, print, radio, and digital campaign across Pune. An eye-catching unit of the ‘Avior Wow Home Fest’ was created to grab attention and the prime projects across Pune’s best locations were highlighted. The catch-phrase ‘Ab ghar lena ekdum easy’ communicated the delight of the fest directly to Pune’s masses. The Avior Wow Home Fest was conducted at the various project locations, namely, Pirangut, Bibwewadi, Paud Road, Sinhagad, and Ekbote Colony. From the site branding to the hoardings, the brand received immense visibility as one of Pune’s promising real estate icon. The brand communication of the Avior Wow Home Fest definitely created a stir and encouraged people to visit the sites for booking their homes with Avior! The fest kicked-off with around 200 plus walk-ins and numerous online enquires. The brand exposure was great with increased visibility across the city.

 

08. February 2019 by admin
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