Caution: Looks like a maze, leaves people amazed.
Creaticity, Pune’s preferred furniture destination, has a unique offering for furniture buyers. Called Curated Trails, it offers Pune’s only guided furniture tours for customers. On these Curated Trails, Creaticity’s furniture experts assist the customers in choosing the right furniture.
Communicating such a unique idea to the people was more an opportunity than a challenge for us, at Setu. The essence of Curated Trails was helping people in finalising the right furniture from 100+ brands available at Creaticity. This included 457 sofa options, 253 dining table options, 324 bed options and more.
For a customer, the world of 100+ furniture brands at Creaticity can look like a maze in which they feel they can get lost. We decided to take a cue from this and create a visual illusion of a maze, formed using sofas, wardrobes etc. The visual not only looked attractive and catchy, but underlined Creaticity’s promise of unlimited options.
What’s more, the communication introduced Pune to city’s one-of-its-kind service in a truly exclusive manner. A simple call to action in the communication invited people to book their curated trail at Creaticity.
Post the ad campaign, the bookings for curated trails went up drastically at Creaticity, giving us and furniture buyers, moments of happiness and amazement.