Category Archives for Work Blogs

Strictly work related posts !

One God. One BIG Celebration.

Ganesh Utsav has a special place in the heart of Punekars. So this year, to make this occasion even more special we decided to conceptualize a ‘Maha Celebration’ for our client, Sakal. This celebration would be an umbrella for a … Continue reading

01. September 2014 by admin
Categories: Work Blogs | Tags: , , , , , |

When words brought people together: Khara Punekar Shabdaranjan!

The 3rd edition of the Khara Punekar supplement served up an interesting morning for ‘wordsmiths’ across Pune in the form of its ‘Maha Shabdakode’. Being connoisseurs of words ourselves, we at Setu had a great time conceptualizing and putting together this … Continue reading

28. August 2014 by admin
Categories: Co-Curricular, Work Blogs |

4,945 likes. 4,021 talking about it !

While working on the Jaihind account, we realised that most of our target group was approachable through the internet. Social media platforms to be precise. Therefore, an effective digital campaign was considered imperative as it was expected to complement the communication placed in … Continue reading

13. June 2014 by admin
Categories: Case Studies, Work Blogs | Tags: , , , , |

The clothes maketh the brand: Urja Next gets an updated package design!

Diwali is the time of joy and auspicious beginnings. And we got to experience this first hand when we got back after our vacations. Just before we’d taken off for our Diwali holidays, we’d sent out the brand new packaging … Continue reading

21. November 2013 by admin
Categories: Work Blogs |

The strategy that makes customers feel special is what makes us feel special too!

Concept of AnandSohala – Celebration of Happiness, an event that gathers all home buyers together, was conceived 3 years ago for Vastushodh, which is now India’s most prominent affordable housing brand. In the real-estate sector, every project is launched with a bang … Continue reading

29. October 2013 by admin
Categories: Work Blogs |

Vastushodh is also infected with Social Media, thanks to ‘Setu Digital’!

 “The journey of Setu Digital over the year marked newly explored mediums …digital jargons in the air… social-media  friendly resources…. everything was driven with a ‘let’s-give-it-a-shot’ flavour. And today, we laid a new benchmark for ourselves, by conducting social media workshops for our clientele.” – … Continue reading

10. June 2013 by admin
Categories: Work Blogs | Tags: , |

Setu begins its New Year by asking “Are you a true Punekar?”

Sakal, Pune’s most read Marathi publication, celebrates its Pune Edition Anniversary on the 1st of January every year. Being deep rooted with Pune and its values, Sakal had thus become an integral part of the life of Punekars. Advertisers and organizations … Continue reading

01. January 2013 by admin
Categories: Work Blogs | Tags: , , , , |

Go New with Gokhale Constructions

Created by Setu Advertising, the latest TVC for ‘Gokhale Constructions’ promotes their newly launched redevelopment wing ‘Go.New’, with an emotional tangent of the typical home in Pune. One glance at the commercial and a patient ear to the voice-over, and … Continue reading

28. December 2012 by admin
Categories: Work Blogs |

PBD is through !

So….as our last post on Pune Bus Day (PBD) mentioned, the event was definitely on a swing. A lot of public support was garnered, in forms of rotary clubs, schools, IT institutions, colleges, corporate organizations, union of workers, bus drivers, … Continue reading

10. November 2012 by admin
Categories: Co-Curricular, Work Blogs |

I have designs on you.

Furniture. This phenomenon for Setu in the past was quite an interesting one. Previously, the creative team at Setu had a ball-of-a-time to work on one such Furniture brand. As we never fall short of excitement and adventurous brainstorming sessions, … Continue reading

20. October 2012 by admin
Categories: Work Blogs | Tags: , , , , |

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