Category Archives for Uncategorized

Capturing the authenticity of spices through its identity

As globalisation takes over and people migrate to different places, a greater urge is felt for authentic food that belongs to a particular region, especially for people who live away from it. Sawai, a spices brand from Maharashtra, derived its … Continue reading

26. August 2019 by admin
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When Muktangan Exploratory was reborn as a brand!

It was said by a great man that imagination encircles the whole world, and what could be better than nurturing curious imaginative souls to foster and grow? Well, the Muktangan Exploratory centre under the umbrella of the Bharatiya Vidya Bhavan … Continue reading

26. July 2019 by admin
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Showcasing Sakal as the choice of India’s biggest leaders

The Lok Sabha Elections of 2019 were one of the biggest, most discussed and most covered general elections in the history of Indian democracy. Shri. Narendra Modi, the incumbent Prime Minister and Shri. Rahul Gandhi, the opposition’s main leader, were … Continue reading

26. July 2019 by admin
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Reinforcing the authenticity of spices with a touch of nostalgia

Sawai, the spices brand which takes pride in celebrating the truly authentic cuisines of Maharashtra, was in the need of packaging design. Having designed an identity that underlined the authentic flavour of the spices, we decided to further highlight this … Continue reading

26. July 2019 by admin
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When home buyers were armed with a sense of empowerment

As India’s top ranked livable city, Pune is a preferred residential destination. With local population seeking lifestyle upgrades and a cosmopolitan workforce wanting to own a home in Pune, real estate is thriving. And when a residential project happens to … Continue reading

18. March 2019 by admin
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Making Punekars fall in love with one of its own music festivals.

Vasantotsav is a musical fest that pays tribute to the rich musical legacy of Pandit Vasantrao Deshpande, an icon of Maharashtra and a beloved personality of Pune. A 3-day musical festival, it celebrates music and musicians from different genres. Inviting … Continue reading

18. March 2019 by admin
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Caution: Looks like a maze, leaves people amazed.

Creaticity, Pune’s preferred furniture destination, has a unique offering for furniture buyers. Called Curated Trails, it offers Pune’s only guided furniture tours for customers. On these Curated Trails, Creaticity’s furniture experts assist the customers in choosing the right furniture. Communicating … Continue reading

18. March 2019 by admin
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When Sakal spoke to Punekars, like Punekars.

As Maharashtra’s No. 1 Marathi daily, Sakal has been a part of households across Pune and Maharashtra, for many decades. At the same time, the rising penetration of digital platforms has developed a trend where people tend to look for … Continue reading

18. March 2019 by admin
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Creating a one-of-a-kind musical NYE on the sea for party lovers!

“Angriya created the best musical new year party on sea, and gave Mumbai’s party lovers new goals for life!” We may forget a place, but we never forget how it made us feel to be there. If a brand can … Continue reading

08. February 2019 by admin
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Redefining the promotion strategy of Marathi plays in the Digital era

In a day and age where everything needs to go viral, Eka Lagnachi Pudhchi Goshta, a Marathi play starring Prashant Damle and Kavita Medhekar, approached us for the promotion of the play. At Setu, as we sat down to discuss … Continue reading

28. November 2018 by admin
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