Category Archives for Copywriters Desk

Turning the clock back…

The smell of freshly mown grass, the fragrance that lingers in the musty back rows of a library, the dusty scent of a long forgotten suitcase, the taste of raw mango spiked with salt and chilli; know what they all … Continue reading

18. May 2018 by admin
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The art of naming it right!

They say what’s in a name. Well, the answer lies in the fact that so many brand names have become verbs! We Xerox but we don’t photocopy. We Google but we don’t Bing. How has Velcro ‘fastened’ and ‘looped’ itself … Continue reading

18. May 2018 by admin
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The Story Of The Headline

“On an average, five times as many people read the headline, as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”  -David Ogilvy Yes, we just took the most cliched … Continue reading

18. May 2018 by admin
Categories: Copywriters Desk | Leave a comment