Category Archives for Case Studies
You will get to read some innovative and out of the box ideas and efforts we put in for our client’s brands through Strategy, Design, Media, Advertising etc. A case study is drafted when these brands get great response and mileage!
When Pune celebrated a tea party of its own!
Wagh Bakri Tea, a leading national brand in the tea segment decided to launch its tea lounge in Pune. What they needed was connecting with Punekars in a heart-to-heart manner so that a tea-loving city would not just visit the … Continue reading
Crafting the promise of a ‘Value Home’ – Vascon Goodlife
Vascon, one of India’s leading names in real estate, decided to venture into the value housing segment with a project at Katvi, Talegaon. While the cost of homes was low, factors like the promise of quality by Vascon and homes … Continue reading
Bringing creativity & tradition together – PNG’s Gudhi Padwa Campaign
Gudhi Padwa is also one of the 3 most auspicious days in Maharashtrian traditions. Since Gudhi is the most popular symbol of this festival, and gold is the most sought-after purchase, we brought together both these elements and created a … Continue reading
Crafting a reassuring brand promise in the era of RERA
Brand: With the core objective of not just building homes, but memorable lifestyles, Rachana forayed into creating developments at the most prime locations in Pune, 30 years back. Since then, these residential and commercial complexes have stood the test of … Continue reading
Addressing the uncertainty of MOMs-to-be with care
Brand: The ONP group of hospitals are leaders for medical care in Western Maharashtra. Along with being pioneers of IVF and mother & child care in Pune, ONP is known for its expertise across India and the world. The brand … Continue reading
Shaping the identity of Women Entrepreneurship in Real Estate
BRAND: CREDAI Women’s Wing (CWW) is a vertical of CREDAI (Confederation of Real Estate Developers’ Association of India), and focusses on empowering women in this segment, which has been traditionally dominated by men. The CREDAI Women’s Wing aims to achieve … Continue reading
Cutting out the obvious from Luxury Living
BRAND: Portia is an uber-luxurious residential project at Baner, Pune by Vilas Javdekar Developers. Launched in October 2014, it offers quintessential luxury through its PresidencesTM (Premium Residences) with a structure that is eye-catching, to say the least. It also offers … Continue reading
Happy Streets goes viral with #SetuDigital Task Force!
A special initiative needs a special digital team to work on making it big! “Happy Streets” activity powered by Vilas Javdekar Developers + Times of India was one such initiative which needed special attention and coverage on the Social Media … Continue reading
Setu creates a positive vibe at CREDAI National Conclave in Delhi.
We crafted 3 films that strengthen the positive impact of Real Estate business. Using the visual medium of communication, Setu Advertising made a successful attempt at shedding a new light on the Real Estate Sector. The Challenge Real Estate is often perceived … Continue reading
An idea that united 25,000+ Food Lovers. #KopFoodFest!
The first of its kind, an authentic Kolhapuri Food Festival visited the food lovers of Pune in March 2017. With a unique theme and a vibrant venue, Kolhapur Food Festival captured the imagination of 25,000+ Pune’s foodies. Concept and Execution … Continue reading