A Volcanic Brand Association!
The Brand Kelzai Volcanic Water has its source in the former volcanic Sahyadri range. Every drop of rain for Kelzai Volcanic Mineral Water passes through various layers in the basaltic lava flows. This enriches the water with many beneficial minerals.
Recently, we were faced with the challenge of pairing the brand’s unique offering with ‘Sanju’. We connected the thread of Ranbir Kapoor’s volcanic performance in ‘Sanju’ where he played the role of Sanjay Dutt, with the product’s USP of Volcanic Water.
We ran an exciting contest for a week throughout the country. We were thrilled with the response and received about 500 entries from various fan pages and participants! The contest was an interesting quiz on Sanjay Dutt and the movie, while creating awareness about Kelzai at the same time.
10 lucky winners won the contest with all correct answers and got to meet the Sanju star Ranbir Kapoor! Fans were thrilled and so was the brand. The brand connect was well-established and the contest created a great buzz about the film and the Kelzai product.